Case Study: Oliver Family Dental
Background and Goals
Challenges
One of the main challenges faced during the SEO campaign was the high level of competition in the dental industry in Edmonton. There were several well-established dental clinics already ranking highly for the target keywords, making it difficult for Oliver Family Dental to break through.
Additionally, the client’s website had some technical SEO issues that needed to be addressed, such as slow loading speeds and outdated meta descriptions.
Strategy (Summarized)
To address these challenges, a comprehensive local SEO strategy was implemented. This included:
- Conducting thorough keyword research to identify high-volume and relevant keywords to target.
- Optimizing the client’s website for on-page SEO factors, such as updating meta tags and optimizing content for the target keywords.
- Conducting a technical SEO audit to identify and fix any technical issues that were negatively impacting the site’s performance.
- Building high-quality backlinks to the client’s site from authoritative sources in the dental industry.
- Creating and optimizing Google My Business (GMB) listings to improve local search visibility.
- Developing a content marketing strategy to create valuable and informative content that would attract potential patients to the site.
Results
Additionally, the client’s website saw a significant increase in organic traffic, with a 90% increase in overall traffic and a 125% increase in organic traffic specifically. These results helped to establish Oliver Family Dental as a top dental clinic in Edmonton, and positioned them well to continue growing their business through online channels.
Overall, the SEO campaign for Oliver Family Dental was a success, thanks to a comprehensive strategy that addressed the unique challenges of the dental industry in Edmonton.