Case Study: Oliver Family Dental

Background and Goals

Oliver Family Dental is a dental clinic located in Edmonton, AB that provides a range of dental services to patients of all ages. The primary goal of the SEO campaign was to improve the clinic’s online visibility and increase organic traffic to their website. Specifically, the client wanted to rank for several high-volume keywords related to dental services in Edmonton, Alberta.


One of the main challenges faced during the SEO campaign was the high level of competition in the dental industry in Edmonton. There were several well-established dental clinics already ranking highly for the target keywords, making it difficult for Oliver Family Dental to break through.

Additionally, the client’s website had some technical SEO issues that needed to be addressed, such as slow loading speeds and outdated meta descriptions. 

Strategy (Summarized)

To address these challenges, a comprehensive local SEO strategy was implemented. This included:

  • Conducting thorough keyword research to identify high-volume and relevant keywords to target.
  • Optimizing the client’s website for on-page SEO factors, such as updating meta tags and optimizing content for the target keywords.
  • Conducting a technical SEO audit to identify and fix any technical issues that were negatively impacting the site’s performance.
  • Building high-quality backlinks to the client’s site from authoritative sources in the dental industry.
  • Creating and optimizing Google My Business (GMB) listings to improve local search visibility.
  • Developing a content marketing strategy to create valuable and informative content that would attract potential patients to the site. 


After several months of implementing the SEO strategy, the results were impressive. Oliver Family Dental was able to rank on the first page of Google for several high-volume keywords related to dental services in Edmonton, including “Dentist Edmonton,” “Dentist Edmonton AB,” “Dentist near me,” and “Dentist Edmonton, Alberta.”

Additionally, the client’s website saw a significant increase in organic traffic, with a 90% increase in overall traffic and a 125% increase in organic traffic specifically. These results helped to establish Oliver Family Dental as a top dental clinic in Edmonton, and positioned them well to continue growing their business through online channels.

Overall, the SEO campaign for Oliver Family Dental was a success, thanks to a comprehensive strategy that addressed the unique challenges of the dental industry in Edmonton.