Case Study: Tom Mason Law Firm

Executive Summary

In an increasingly digital world, the visibility of a business online significantly affects its success. The Law Office of Thomas O. Mason faced a substantial challenge: a new Google Business Profile with no reviews, no website, and consequently, no online presence. Within three months, our digital marketing strategies catapulted the firm to the top 2 positions on Google Maps for key search terms in Lynn, MA, and surrounding areas. This case study outlines the strategies implemented, challenges overcome, and the remarkable results achieved.


Client: Law Office of Thomas O. Mason
Industry: Legal Services
Services Provided: Estate Planning, Personal Injury
Duration of the Campaign: 3 Months
Objective: To enhance online visibility and rankings on Google Maps and Search for targeted keywords.

Situation Analysis

The Law Office of Thomas O. Mason, located at 1 Market St, Lynn, MA, operates in a competitive legal market focusing on Estate Planning and Personal Injury. Established in 1996, the firm recently decided to establish an online presence. The challenge was significant: starting from scratch with a new Google Business Profile without any reviews, website, or digital footprint.


Our strategy focused on three main areas to enhance the firm’s online presence and search visibility:

Google Business Profile Optimization: We updated the profile with comprehensive information, including services offered, office hours, and contact details, ensuring consistency across online platforms.
Local SEO: Focusing on localized keyword optimization, we targeted terms like “Estate Planning Attorney Lynn MA” and “Personal Injury Lawyer Lynn MA”, along with variations to cover the main and nearby cities.
Content and Reviews: Developed engaging, keyword-optimized content for the website and encouraged client reviews to build credibility and visibility.
Keywords Targeted: “Estate Planning Attorney Lynn,” “Estate Planning Lawyer Lynn,” “Estate Planning Attorney Lynn Ma,” “estate planning attorney revere ma,” and “Estate Planning Lawyer.”
Website Launch: Developed and launched to provide a comprehensive overview of services, attorney profiles, and client testimonials.
Review Management: Implemented a review management strategy to encourage satisfied clients to share their experiences, enhancing the firm’s credibility and attract new clients.
Local SEO Tactics: Submitted the firm’s information to local directories and ensured NAP (Name, Address, Phone number) consistency across the web for improved local search rankings.


  • Top 2 Ranking on Google Maps: Achieved top 2 positions on Google Maps for all targeted keywords in Lynn, MA, and nearby cities within three months.
  • Increased Online Visibility: The firm’s Google Business Profile now features several positive reviews, significantly improving online credibility and attracting more inquiries.
  • Website Traffic Growth: The launch of the website saw a steady increase in visitors, with a significant percentage originating from local searches.