Case Study: The Waterford on the Bay Senior Living
Background:
Challenge:
The Waterford on the Bay Senior Living team wanted to increase their online visibility in the local market and attract more customers. They had already invested in website development, but it was not optimized for search engines. The challenge was to improve their website’s Google ranking, which would lead to increased traffic and higher conversions.
Strategy (Summarized)
Keyword Research:
The first step was to identify the target keywords for the business. I conducted thorough keyword research and selected a list of keywords that were relevant and had high search volume. [ Assisted Living facility Brooklyn, Assisted Living near me, Senior living Brooklyn NY, Best Assisted Living in Brooklyn, Memory care facilities in Brooklyn NY, Independent assisted Living Brooklyn NY].
On-page Optimization:
I optimized the website’s content, including the titles, headings, meta descriptions, and alt tags, to ensure that they included the target keywords. I also optimized the website’s URL structure and internal linking.
Google My Business Optimization:
I optimized the Google My Business listing for the Waterford on the Bay Senior Living. This included adding relevant information such as business hours, photos, and reviews. I also ensured that the listing was verified and had accurate contact information.
Local Business Citations:
I created local business citations on relevant directories and citation websites. These citations included the business’s name, address, and phone number, which helped to improve its online visibility.
Link Building:
I developed a link building strategy to increase the number of backlinks to the website. This included outreach to relevant websites and bloggers to request backlinks and guest posts.
Content Creation:
I developed a content marketing strategy that included creating informative and engaging blog posts and articles on topics related to senior living. This helped to attract more visitors to the website and improve its search engine ranking.
Results:
After implementing the above steps, The Waterford on the Bay Senior Living’s website ranking significantly improved. The website now ranks in the top three positions for its target keywords on Google [ Assisted Living facility Brooklyn, Assisted Living near me, Senior living Brooklyn NY, Best Assisted Living in Brooklyn, Memory care facilities in Brooklyn NY, Independent assisted Living Brooklyn NY]. This led to a significant increase in website traffic and online visibility. The business has also seen an increase in inquiries and conversions. I was able to increase their revenue by 195% in just 6 months. By ranking